To support the growth of Limited Brands International, I created a corporate identity system and enforced brand integrity through consistent, strategic visual communication.
The Limited Brands International identity was applied to all internal and external communications and collateral. I designed presentations given by the president of the division and materials for the global sales meeting, bringing together partners from across the globe.
Limited Brands International Update
The Limited Brands International Update gave me the opportunity to strengthen the internal identity and individualism of the international division. The monthly digital publication set the precedent that Limited Brands International was not a distraction to the parent corporation, but a strong brand itself and vital bridge to the future.