Customized Girl is a successful internet business that allows shoppers to customize apparel and accessories.

I redesigned the brand identity, and directed the design of creative ads. In addition, I developed a new packaging system that turned a mundane, white mailing bag into a gift wrapped brand experience. Upon opening the brightly printed package, messaged with “Happiness Inside”, the user is greeted with the positive stimuli of a sweet cotton candy lollipop and thanked with a gift card to help them save money on their next order. Finally, they open their anticipated order, wrapped in bright pink tissue paper, and sealed with a heart-shaped “CG” sticker. 

Materials include: pink tissue paper, digital print post card, lollipop, heart-shaped sticker; offset printed poly mailer bag.